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We submitted an online solution for The Young Ones 2019 New York Times brief. Our goal was to automate the process of legitimizing online articles after realizing that news readers are often overwhelmed by the amount of time and effort it takes to do so themselves.

 

Case Study Video

 

Digging Deeper

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Simply visit the Chrome Web Store and install the plug-in to your browser.

 
 
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When activated on a news site, Dig automatically scans the page for indicators of authenticity and provides readers with a custom Reliability Score.

 
 
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Click results to see how Dig analyzes and calculates the site’s Reliability Score.

 

The new Dig browser plug-in will effortlessly help readers learn about and better recognize the characteristics of authentic journalism. Readers, in turn, will be smarter consumers of news — no matter where they find it.

 
 

AD: Jenna Field, Elliot Charland, Annie Trimarco D: Lin Huang